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“I’ve had my dream occupation for over twenty-five years—designing wedding gowns in New York City for many thousands of wonderful women. Let me share a little of my world, and the insights I’ve gained, so that creating your wedding day is as joyous and inspiring as it can be.”

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An Insider Tip: How to Follow New York Bridal Fashion Week

By Amsale Aberra

Twice a year, just as in ready-to-wear, world-renowned bridal designers debut their new wedding, bridesmaid, and accessory collections in New York City.  The gowns that…

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Prints for Bridesmaids

By Amsale Aberra

Bridesmaids set the tone for the entire wedding—they are the first people your guests see at the ceremony and they set the tone for the…

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The Amsale Salon

By Amsale Aberra

When I launched Amsale in 1985, I custom-made wedding dresses one at a time for brides out of my New York loft. I never even…

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Knowing Your Style

By Amsale Aberra

One of the quandaries a bride faces is figuring out what style and silhouette of wedding gown is really “her.” This happens for…

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The Power of Understatement

By Amsale Aberra

Every designer has their signature—a style that’s distinctly and recognizably their own. Mine is “understated, confident elegance.” What does that mean? I think…

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Veil or No Veil?

By Amsale Aberra

After a bride finds her wedding dress, the next question is always, “Veil, or no veil?” Often, the modern woman’s first instinct is…