AMSALE - Fall 2024

Inspired by and crafted with the same intentionality as Ikebana floral design, luxury bridal house AMSALE’s Fall 2024 signature collection is unveiled today. “The Japanese art of floral arranging, ikebana design is all about simplicity, understated elegance, balance, harmony and a divine respect for nature; its goal is to convey a specific feeling or emotion to the observer,” says AMSALE Head Designer Michael Cho. “These are qualities also beautifully embodied in our brand, and mirror the philosophies instilled by our founder, Amsale Aberra.” The design team harnesses the intention of ikebana florists in their craftsmanship of this season’s gowns, which feature floral jacquard, sculpted blossom embellishments and sweeping stems. “These floral elements unite in a harmonious, unobtrusive way that is AMSALE’s signature style, with an undeniably modern and elegant aesthetic,” Cho adds. 

Further inspiration for this season’s silhouettes comes from Karesansui gardens, where sculpted stone formations serve as styled embellishments in raked gravel; embroidered tulle and jacquard represent the pebble work of these Japanese gardens. “These dual art forms emphasize a balanced aesthetic, ensuring that no singular component overwhelms the overarching beauty of the design as a whole.”

The collection’s showpiece gown is crafted by hand with a double duchess satin oversize clematis orchid blooming across the bodice, its stem sweeping down a tulle ballgown skirt. The flower itself is rolled with bendable wire; the bride can make the dress her own by shaping the petals. Other standout designs include a slinky bias-cut halter in double face liquid satin, a faille dress with picot-edge strips across the bodice, and a mint-hued gown in metallic floral jacquard with a soft blue silk taffeta sash evocative of the archival AMSALE blue sash gown. The collection as a whole, in fact, takes Amsale’s signature details and weaves them into modern styles inspired by nature. 

View the Press release