For designer Amsale (Ahm-sah’-leh) Aberra, it all started with a single wedding dress: her own. Seeking a more modern silhouette for her 1985 nuptials, Ethiopian native Amsale found her options limited. She eschewed the overly ornate—on-trend in that era—and crafted her own pared-down design, elegant in its simplicity and quiet in its impact, featuring a distinct style that was modern and personal at once. Three decades later, her refined and modern aesthetic endures in a variety of collections - and Amsale herself is widely credited as the inventor of the modern wedding dress.
“I believe that true style knows no place or time – more than an aesthetic, STYLE is a way of living”
A Black-owned business headquartered in New York City with a salon in Soho, the house produces collections including Amsale, Nouvelle Amsale, Amsale Bridesmaids, Little White Dress and Evening, which are carried in some of the finest bridal salons and specialty stores worldwide. Founded by Amsale Aberra and Neil Brown, The Amsale Group is one of the world’s leading luxury bridal houses.
A reflection of Amsale’s founding philosophy of elegant simplicity, each design is delicately handcrafted using couture dressmaking techniques in AMSALE’s New York City atelier. The pieces exude modern femininity, unstated glamour and attention to detail—and each beautifully mirrors its bride’s unique personal style. The house’s ethos honors Amsale’s lifelong pursuit of enduring style that evokes feeling and connection, an indelible legacy that is felt in every design.
Each design is delicately handcrafted using couture dressmaking techniques in AMSALE’s New York City atelier.
Our NYC Atelier
Each of the collections is designed, piece by piece, by founder Amsale Aberra’s hand-selected team in our New York atelier—and every dress ordered, be it online or through a retail partner, is made exclusively for its wearer, showcasing and celebrating her individuality. Though our designs are modern, our craft is rooted in tradition. We treat every dress as if it were our own. Amsale was passionate about craftsmanship, sustainability and individuality, and her legacy lives on in the way we create.