Amsale x Morgan Lane: A Match Made in Bridal
We teamed up with lingerie and sleepwear brand, Morgan Lane for a luxurious Pre-Valentine's Day event featuring a first look at Morgan Lane's curated Bridal Collection at our Madison Avenue Amsale flagship salon located at 625 Madison Avenue in New York City.
The event kicked off with a customized cocktail bar that allowed our guests to select flavors and glassware-styles from Cocktails in Motion who created a unique drink for each guest. The customization was themed after the Amsale x You bridal line that allows brides to mix and match tops with skirts to create a one-of-a-kind dress.
Morgan Lane's curated edit of bridal pieces includes the Bride Robe, the Bestie and Bride Tami Bea Set, Just Married Eye Mask and more. Brides-to-be were also offered on-site embroidery by Rachel Hearn to create a personalized intimate or pajama set for their wedding day.
Amsale and Morgan Lane customer loyalists filled the room, enjoying sweet desserts along with industry press and influencers.
The Amsale team welcomed guests and offered personalized bridal appointments during the event.