Unveiled: Amsale Spring 2020 Runway


The latest Amsale collections - designed for Spring 2020 aisles - were all about new interpretations of the classics with unexpected volumes, layering, and tiers. Amsale Spring 2020, both striking and couture, plays with depth and dimension, while Nouvelle Amsale and Little White Dress effortlessly explore bold necklines, clean lines, and floral feminine detailing with an unmistakable Amsale aesthetic - classic, but not ordinary.

Here's a look at the newest collections and what the press is saying about the latest designs and technology from Amsale shown during New York Bridal Fashion Week.


"Amsale, known for clean, crisp, structured gowns, stayed true to the classic style the brand is known for in its Spring 2020 collection.” - New York Times

"The beauty was in the details. [Amsale] explored other ways of building texture [for Spring 2020]." - CFDA

"Amsale gowns, at their best, exude special-occasion joyfulness but with a grown-up, refined air. They are crafted with strong lines and judicious embellishments, rather than an overabundance of ruffles, crystals and beading. They are the equivalent of a perfectly calibrated martini rather than sweet cocktails.” - Washington Post

See the full Spring 2020 collection - Amsale, Nouvelle Amsale, Little White Dress 


In addition to showing our Spring 2020 Amsale, Little White Dress, and Nouvelle collections at New York Bridal Fashion Week, we debuted our new collection Amsale x You . Now, you can design your own wedding dress, and bridesmaids dress(es), with the click of a button. Explore Amsale x You and Amsale x You Bridesmaids online or contact us to try on your design in a store near you. 

"The [Amsale Spring 2020] show closed with Amsale x You, an online customization program that allows clients to mix and match pieces from the brand’s archive... Shown on seven brides-to-be, including opera singer Bria Langer and women’s health advocate Dr. Melynda Barnes, it offered a glimpse at how women are incorporating the season’s bridal trends into their weddings—and the universal appeal of Amsale’s designs." - Vogue


"Thanks to Amsale's foresight, we are now armed with 32 years of perfected couture wedding dress designs that we can utilize to create completely new and different experiences and expand and grow her legacy." - Neil Brown, CEO - Amsale