The Designer

The Designer

Amsale Aberra began her namesake line more than thirty years ago with

a vision of creating fashion that transcends trend.


Then and now, she believes that true style knows no place or time—more than an aesthetic,

it is a way of living, a choice.


It is personal.


For Amsale, style is dramatically simple, beautiful and refined, cultured and confident.

Amsale’s lifelong pursuit is enduring style that evokes feeling—a passion shared by every woman who wears an Amsale gown.


“I believe that true style
knows no place or time –
more than an aesthetic,
STYLE is a way of living”

The Collection

Crafted with couture dressmaking techniques in Amsale’s New York City atelier, 

every gown is a true reflection of the founder’s design philosophy.


Amsale is made for brides with distinctive personal style. Like its wearer,

an Amsale design makes an understated statement through the exquisite power of simplicity.


Amsale gowns have been worn by some of the most iconic women in the world, and are frequently featured in film and television.

The Fashion House

Amsale (Ahm-sah’-leh) began in 1985 with designer Amsale Aberra’s wedding dress. Rejecting the ostentatious styles of the time, she set out to create her own— a spare, sophisticated design with quiet impact. Custom dress orders soon followed, and the Amsale label was born.


Founded by Amsale Aberra and Neil Brown, The Amsale Group is one of the world’s leading luxury bridal houses. Headquartered in New York City with a salon on Madison Avenue, collections including Amsale, Nouvelle Amsale, and Bridesmaids are carried in the finest bridal salons and specialty retailers in more than twenty countries.